Who sows virtue collects fame! said Leonardo da Vinci
Like every morning, for work and for pleasure, I have opened my page on social networks and my attention has been caught by a small post and praise dedicated to Brunello Cucinelli.
The great manger of cashmere, famous throughout the world, and unfortunately for me a big lack in my low-budget wardrobe, has always been a model of great entrepreneurship. Surely the most scenic shot was having given an extra reward of five million to his employees three years ago, just over 6000 euro each distributed on Christmas Eve. This does credit to an entrepreneur who recognizes the added value of its “arms”, but it is not what struck me the most.
The fact that it has given new life to the medieval village of Solomeo, not only creating the company headquarter there but completely renovating the old village, makes me think of the vision that this man has. A vision of the work that goes far beyond the mere pursuit of material wealth but the opportunity to make the difference.
And he certainly is doing this. Talking about the foundation he created (on site www.brunellocucinelli.com) he says: ” If art – whether figurative, conceptual, musical, theatrical or in any other form falls fully within the objectives of the Brunello Cucinelli Foundation, no less important is the study and research of modern artisan based humanism that restores the importance of everyday activities when at work, with the family and during leisure. What’s more, sport is not secondary to art. The Foundation considers sport a foundation of society and intends to promote and focus on amateur rather than professional sports. Every contribution of men and women who identify with these ideals is a rich resource that embodies the cultural identityof the Brunello Cucinelli Foundation.”
The vision and mission of Cucinelli is a global and sharing vision of good and beauty with no time, as a contract with humanity, from mortal to immortality. His daughters will enjoy their father’s patrimony but only on the condition “that you continue to follow my example: to protect the company and the Foundation, to preserve the medieval village of Solomeo, continue what the entrepreneur calls -our philosophy -. ”
The School of Arts and Crafts created within the village of Solomeo embodies Brunello Cucinelli new vision of capitalist. Create a place where ancient crafts become the future, a virtuous process that honors what made Italy a great country. The discipline of mending , tailoring, horticulture and gardening and masonry.
Thanks Mr. Cucinelli. This is an extraordinary example of how is possible to built CULTURE nowadays!